to validate your startup
Leaving your job to launch a startup is a big decision.
We help professionals to make this critical decision by validating concepts, mitigating risks, and accelerating their entrepreneurial journey.
We work exclusively with early-stage founders who have 3 or more years of relevant experience.
As former founders, we fully understand the substantial risks and opportunity cost of leaving your job to launch a startup.
By working together, we will rigorously explore the feasibility and long-term potential of your business idea to make an informed decision before leaping into entrepreneurship.
Too many aspiring entrepreneurs don’t adequately analyze their business idea only to end up on a list of failed startups.
We understand that the primary reasons behind early-stage startup failures stem from two key factors: flawed founder decision-making and insufficient market validation.
Our mission is to help you avoid these common early-stage mistakes. We’ll work with you to collect the data needed to make informed decisions confidently.
How we work
We don’t just advise; we participate in the actual work required to validate your business idea first.
Customer interviews play a pivotal role in our approach. Understanding their needs is your first step in making a well-informed Go/No-Go decision.
Our approach enables you to learn and grow your expertise while validating your business.
Who We Are
We provide a 360-degree view of building a startup with a focus on how critical decisions made or avoided could impact a company's future.